Lulu Lemon Athletica gives us a chance to discuss the ups and downs of hypergrowth, scaling a general management team, and dealing with the unexpected in an operationally intensive business. The company also has a fantastically interesting brand challenge -- how to be truly different in an enormous market dominated by established brand names and distribution channels.

The prep materials include an online case study (reading and some video snips). The class is open to Foundations alums only.