Pricing is a sacred act of capitalism. Prices contain powerful information for the consumer and they determine the unit economics of the product. The relationship between the price and the perceived value of the product to its buyer, and the relationship between the price and the seller's cost to make the product are each fundamental to the business model. Pricing a judgment problem, not a math problem.

In this self-study class, you will review key concepts on pricing such as perceived value, buyers' intuitive vs. analytic decision-making, and assortments. Then you can practice applying these ideas on a fun case study: Wonka's Everlasting Gobstopper.

The self-study format lets you work when and where you want. The videos and readings walk you through the ideas and culminate in the Wonka case.